Insurance that keeps people healthy – and rewards them for it
Betterfly® transforms voluntary insurance into a year-round engagement engine — combining guaranteed-issue protection, preventive health insights, and measurable participation.
Go beyond standard coverage
Most voluntary insurance sits idle between enrollment and renewal. Employees forget they have it. Employers can’t prove its worth. Betterfly® changes that — giving everyone a reason to show up.
When people choose it, they use it
Traditional plans aren’t built around the people in them. Betterfly lets employees select the coverage that fits their life — from a curated set of options their employer configures.
What employees get
Betterfly starts working from day one — protecting employees, helping them understand their health, and keeping them engaged long after enrollment. No waiting for something to go wrong.
Protect
Guaranteed-issue coverage from day one — no forms, no medical exams, no waiting.
Coverage included- Group Life Insurance
- Individual Life
- Critical Illness
- Accident Insurance
- Hospital Indemnity
Prevent
For the first time, employees get access to real health insights — included in their coverage, at no extra cost.
Includes- 68+ biomarkers and labs
- Physician Consultation
- Biological Age Assessment
- AI-driven risk detection
- Personalized Health Roadmap + access to preventive health services
Engage
Missions, rewards, and exclusive discounts that keep employees engaged long after enrollment.
Includes- Daily missions and challenges
- Earn Betterfly® points for healthy actions
- Critical Illness
- Premium discounts tied to healthy habits
- The Betterfly® Marketplace
Protect
Guaranteed-issue coverage from day one — no forms, no medical exams, no waiting.
Coverage included- Group Life Insurance
- Individual Life
- Critical Illness
- Accident Insurance
- Hospital Indemnity
An app designed to drive meaningful engagement
Betterfly® meets employees where they are — with daily missions, health challenges, and real rewards for every positive action. The result is an experience employees come back to every day, not just at open enrollment.
Pilot partners receive- Dedicated onboarding and sales support
- Priority access to the Betterfly® Broker Portal
- Co-marketing opportunities
- Direct line to our U.S. launch team
More clients.
Stronger renewals. Real proof.
Real products,
delivered seamlessly
One employer-paid Core. Plus voluntary Health, Longevity & Insurance — at group rates, on one connected platform.
Core
- 2 lab panels + biological age
- AI Health Agent
- Dynamic Coverage — no-cost group life
- Missions, Betterflies, rewards
- Marketplace access
- HRIS, payroll, HSA / FSA admin
Health & Longevity
- GLP-1 programs
- Microdose peptide protocols
- Additional diagnostic panels
- Curated supplements
- Sleep & recovery
- Cognitive & longevity
Insurance Benefits
- Group & supplemental life
- Accident & critical illness
- Hospital indemnity
- Dental & vision
- Short- & long-term disability
- Supplemental health
Core
- 2 lab panels + biological age
- AI Health Agent
- Dynamic Coverage — no-cost group life
- Missions, Betterflies, rewards
- Marketplace access
- HRIS, payroll, HSA / FSA admin
The future of health benefits starts now
At Betterfly, we believe benefits should be used — not just offered. That's why we built a platform that turns coverage into an experience employees value every single day.
Proven with 2,000+ enterprise clients across Latin America and Europe. Now bringing it to the U.S.
86%
of employees value the Betterfly® experience in their first 30 days.
1 in 2
employees take action to improve their health within the app.
44%
turn it into a consistent monthly habit.
Why Betterfly?
8 reasons we're built differently.
Integrated platform
Insurance, wellness, and engagement in a single place — no extra tools, no extra logins.
Integrated platform
Insurance, wellness, and engagement in a single place — no extra tools, no extra logins.
Coverage employees choose
Each person selects based on their preferences and needs, from a catalog your clients configure.
Simple, flexible administration
Monthly plans you can adjust at any time. No forms, questions, or medical exams.
Built for HR and brokers
Configure policies, manage enrollment, and track participation — all from one portal.
Build a culture of health
Challenges, missions, and team rankings that connect employees around shared goals.
Rewards for healthy actions
Daily engagement mechanics that turn positive health behaviors into real, tangible benefits.
Real data, real ROI
Track adoption, utilization, and engagement metrics that demonstrate the value of the benefits investment.
Actionable insights
Reports, engagement metrics, early risk signals, and wellness trends — so you always know what's working.
Become a Betterfly broker partner
- Dedicated onboarding and sales support
- Priority access to the Betterfly® Broker Portal
- Co-marketing opportunities
- Direct line to our U.S. launch team
Join the companies giving their teams benefits they actually use.
Be part of the employers already committed to a healthier, more engaged workforce — and see the difference measurable participation makes.