You invest in them.
We make sure they
feel it.

From the moment your employees join, Betterfly gets to work – on their health, their habits, and their future. So they feel better, perform better, and live better.

How it works

Every employee starts with a real picture of their health

Labs and wearable data replace assumptions with a personalized baseline – so they know exactly where to focus.

What employees get

Teams enjoy guidance at every key insurance moment with seamless support through
onboarding, beneficiary setup, coverage upgrades, and claims. Simple, intuitive, and frictionless.

  • Insurance they actually use
  • Personalized health roadmap
  • Ongoing guidance and motivation
  • Healthy habits that stick

What’s included: Insurance

Group Term Life

Guaranteed-issue, no medical underwriting

A community that makes healthy habits social and sticky

Circles, challenges, and leaderboards with friends and colleagues create friendly competition and peer accountability—driving long-term engagement.

Marketplace access that accelerates their health journey

Exclusive Member-only access to additional health and insurance products. As they get more protected, their Betterflies earn rate increases—helping them progress faster through their health journey.

Health Services

  • Telemedicine
  • Mental health & emotional wellbeing
  • GLP-1 & metabolic programs
  • Online pharmacy & medication discounts
  • Specialist consultations
  • Nutrition & functional health guidance

Health Products

  • Wearables & fitness devices
  • Supplements & wellness kits
  • Fitness memberships & class packs
  • Home health testing kits
  • Ergonomic & wellness gear
  • Nutrition & healthy eating

Insurance Add-Ons

  • Individual Life Top-Ups
  • Voluntary benefits & family riders
  • Critical Illness / Accident Cover
  • Cancer-specific coverage
  • Hospital Indemnity
  • Dental plans / Vision plans

Health Services

  • Telemedicine
  • Mental health & emotional wellbeing
  • GLP-1 & metabolic programs
  • Online pharmacy & medication discounts
  • Specialist consultations
  • Nutrition & functional health guidance

Personalized insights that get smarter over time

Contextual, need-based recommendations based on real engagement patterns—becoming more relevant the more the members use the app.

Rewards they’ll actually want

Betterflies unlock meaningful perks—discounts, gift cards, donations to causes they care about, and even upgraded insurance coverage.

The Betterfly App

Your day, at a glance

Members see their weekly progress, upcoming rewards, and today’s missions at a glance. Synced activities from 100+ apps and wearables are automatically tracked here—turning everyday health actions into Betterflies.