The Year Benefits Go Quiet

Open enrollment ends in October. The next time most employees think about their benefits is when something goes wrong.

That’s a long silence.

And it’s not because employees don’t care about their health. It’s because nothing in their benefits experience gives them a reason to show up in between. The system wasn’t built to keep them engaged. It was built to process a claim when they need one.

We think that’s a missed opportunity — not just for the business, but for the people you’re trying to take care of.

Here’s what we’ve learned from two thousand enterprise clients across Latin America and Europe: when employees feel connected to their health every day — through small, meaningful actions — everything changes. They start early. They catch things before they become serious. They feel like their benefits are actually working for them, not just waiting in the background.

86% of Betterfly employees value the experience within their first 30 days. Not because they’ve filed a claim. Because they’ve taken a step, earned a reward, and started to see what it feels like when health becomes part of the routine.

1 in 2 take action on their health inside the app. 44% turn it into a consistent monthly habit.

This is giving people a reason to keep going — a daily connection between their actions and their protection that traditional benefits never created.

The question isn’t whether your employees care about their health. They do.

The question is whether your benefits show up for them every day — or just when something goes wrong.